How To Use SEO Keyword Search Tools For Content
Today we are going to show you our secrets to embedding SEO keywords into your content to appear at the top of the search page on Google.
SEO Keyword Search Tools!
What does that even mean? Why is that even important to you?
Well, let me break this down for you, it’s Google’s algorithm that determines where you appear when searching for key terms.
For starters, let’s say you specialize in PTSD clients. When someone goes to search for a therapist who specializes in PTSD in your area you want to show up as number one on google. This is how you do it.
SEO Keyword Search Tools probably all sounds like a bunch of technical jazz that can feel really intimidating. Don’t let that scare you away!
We are going to walk through this process in the simplest way possible, giving you a competitive edge to help market your brand for free.
Before we jump into how to use keywords for SEO, you need to have your combo niches picked out. These are oh so important to this process. If you are still struggling with selecting your niches we have that blog linked right here.
Your niches are going to give you your base SEO keywords for this process. Your website plays a key role, this will be what shows up when people enter in the keywords on it.
Remember if you need help getting a website designed click here. We will create you the perfect custom website for your private practice.
What is an SEO keyword?
A keyword is a word or phrase that someone will type into a search engine to find your website.
You can have the best website with stunning custom graphics, and A+ content, but if you don’t have keywords built through your website, your prospective client is going to have trouble finding you through a search engine.
Start with having your niches written down.
First, you are going to need a tool to help you plan your keywords. Google has a keyword search tool, but we find that to be a bit outdated and complicated. There are tools that you can purchase, but we found a free version that works really well for what we need it to do.
For example, if you are into cats, you would type cats into google, once you hit enter you will see all the related websites for cats below. The extension will show you how many searches per month cats receive.
If you scroll down on the page to the right you will see a list of related SEO keywords along with a list of SEO keywords people search for. This process is made so easy because of those lists. It really helps you to see what potential clients could be putting into their search engine.
You may be thinking that the best thing for you to do is use that most searched word and plaster it all over your website.
Sadly this used to work, but Google switched to a new algorithm. This new algorithm is going to be your key to changing your location on the search page.
What you should do?
You need to find multiple keywords that cluster around your combo niches and place them throughout all of the content on your website.
This let’s the Google bots know that you are a legitimate business marketing for these keywords. Summed up, this shows Google that you are a real person and not a computer.
For an example of how you will do this for your website, say you enter the word PTSD. PTSD gets over a million searches per month.
You want to be more specific with your keywords to help your website stand out.
You would try “complex PTSD symptoms.” Type these back into the search bar to keep getting more specific keywords. Add all of these keywords on a list under each one of your niches.
We recommend having at least 10 keywords per niche.
Once you have all of your keywords for all of your niches you can start building them into the content of your website. Try to find ways to use these terms that can be helpful resources for your clients.
This may seem like a lot of effort or really complicated to you, but that is good news, most therapists feel the same way.
Meaning they don’t bother with this process. If you take the to add in these keywords to the content of your website it will give you a competitive advantage.
Just the smallest amount of effort can go a long way here.
If you already have your website up and running, and then start to add keywords into your content it can take Google a couple of weeks to bump you up the search page.
We hope this was helpful for you in adding keywords to your website. Leave us some comments on how these keywords helped you move up the search results.