What is that?
To begin with a client avatar is a detailed marketing analysis that represents your ideal client. A client avatar comprises specific traits, characteristics, and behaviors that help you focus your marketing including the message on your website, your social media content, and your overall brand as a whole.
What is the importance of customer avatars?
Client avatar’s are very important when you are:
- establishing a referral base
- marketing yourself online
- attracting the kinds of clients you want to reach
Furthermore, the idea of the client avatar was even mentioned in Forbes last year.
As an example to help you out, click here to our ideal client worksheet.
This is going to be your potential client, feel free to name the client avatar whatever you like.
How To Build Your Avatar
By the way, to create your brand avatar, you don’t necessarily have to have a chosen niche, but that will be helpful in achieving all of the results we previously mentioned. Just remember, as you’re starting your business, or trying to grow, you will never be everything to everyone, but you will be everything to someone.
If you want help choosing a niche, click here for our blog post on our helpful steps to find your niche.
Firstly, you’ll want to do is picture in your head WHO your average client is and at the same time, who would you like to serve?
Subsequently, you’ll want to outline an imaginary “best-case scenario” client in the next few steps.
In this section you will start by filling out section one. Remember, this is not necessarily based on a real person, although it could be.
- What is their occupation?
- Their household income?
- Where do they live?
- How old are they?
- What is their marital status?
- Net worth?
- Political leaning?
Ordinarily, this step may take some imagination. These questions will allow us to gather a better idea of who they are as a person.
- What are their hobbies or interests?
- Their personality traits?
- Their buying habits?
- What subscriptions and websites do they read often?
Lastly, and this is the most important set of questions, start thinking about what their inner dialogue is like.
- What is this client’s unspoken question?
- What is the need, problem, or opportunity?
- How is the need, problem, or opportunity presented to you?
Generally once you’ve gotten this information down on paper, save it. Refer back to this client avatar every time you create a new website blog, create a social media post, or make a decision about marketing materials for your private practice.
Leave us some comments with your customer avatar forms after you have made them. We can’t wait to see who you have created.
Here is the link for the customer avatar form online.
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