Wix, Squarespace, GoDaddy, or a Custom Therapist Website??
Today we are going to show you why you need to go with a custom therapist website.
The first investment into the groundwork of your private practice is the most exciting and also the SINGLE MOST IMPORTANT marketing decision you’ll make… it’s your website.
Making the wrong decision here, or basing your decision on cost alone, could cause you a LOT of money and frustration in the long run.
That’s why you want to ensure when choosing how to handle your website, that you invest with a company that will be there whenever you need help and also gives you a website that will bring you, clients.
Let’s make an analogy here. If you’ve ever rented an apartment for any period of time, you know that not all apartments are created equal. And for that matter, not all landlords are created equal, either. Deciding whether to go custom or use a DIY website builder platform, is a lot like deciding whether to rent or buy.
Wix, Squarespace, GoDaddy… There are a lot of website builders out there these days, and each comes with their own pros and cons. At the end of the day, when you choose to use one of these platforms, you’re basically renting.
You’re renting their proprietary website tools, their design templates, and their support… or lack thereof. If you decide to leave that platform, the money you’ve already paid for your website is lost.
A custom therapist website, on the other hand, is like buying a home you will own forever. You choose cabinets, the drapes, the landscaping. Your choices are a reflection of you. Your website in this case – is an investment that becomes an asset for your business.
No matter what platform you go with, your website is going to be your storefront for potential clients. You don’t want to be using the same design as others and you want it to be a reflection of you, your niche, and your healing services.
The sooner you create your custom therapist website the better.
You are going to develop a clear sense of your brand not only through design but also through your “copy,” meaning the text on your pages. A good custom website design company will guide you in creating both elements.
A templated DIY platform, however, won’t help you with either. While they’re technically cheaper, using Squarespace, Wix, or GoDaddy Builder will mean all of the creative work will fall on your shoulders.
Using a template may seem easy, but keep in mind, they tend to have a way to make your practice not look unique or trustworthy.
Some designs look like they were built in the 90s, and potential clients may judge the success of your private practice.
Not only that, when using a template, you may have to learn some sort of coding and formatting tricks, as well as the ins and outs of SEO. SEO, or search engine optimization, is how Google ranks you when people are searching online.
Failing to optimize your website will keep you outranked by others and will make you hard to find.
You’re a private practice owner, not a website designer. You have more lucrative things to be doing with your time than trying to learn how to build a website and maintain it.
Allowing someone else to design your website for you allows you to focus on all the other tasks you are trying to accomplish when starting a private practice.
The best part of letting Mindful Web Solutions, or a custom website design company, create your custom website is you have a team at your service!
When you have an issue and want to change something, you can speak with a real person every time.
Most online templated platforms only offer chat or email support – which makes it almost impossible to get personalized, timely support.
You want to allow your personality to show on your custom therapist website.
A custom therapist website design company will always want to learn more about your business before getting started.
Check to see if they offer a discovery call to understand what you’re expecting on your website. This discovery phase can ultimately lead to success for your website… or misunderstandings and failure.
Make sure you’re working with a company that understands your vision.
Lastly, look for features you need now or may need in the future.
Additional features may include digital paperless forms for your intakes and consents, payment processing, appointment scheduling, EHR integration capabilities, and the ability to publish blog posts which will attract search traffic to your website.
A good custom website design company will check all of those boxes.
Leave us comments on how much this blog helped you decide to go with a custom website being built for you.
