6 Simple Steps to Create an Email List in Private Practice
Today we are going to give you six simple steps to have a successful email list in private practice.
Why in the world would you want to create an email list in private practice?
Isn’t that so the ’90s? HOW outdated of you! More like how smart are you!
Email lists in private practice are 10 times more likely to have reader engagement than any other platform.
If you still think the idea of an email list for private practice is completely not for you, think about this.
You own the followers on this list, you control what content and when they receive it. When you are using other platforms they own your followers.
With their constantly changing algorithms, most of the followers who said they want to see your posts aren’t actually seeing them.
This concept relates back to that “Be Seen” step in our marketing tips. If you missed that blog we have it linked here for you!
The more you have your name out there the more you will come up in someone’s mind.
So if you are sliding into their email inbox every week, when they have a situation arise where they or someone they know is in need of some professional help, you will be the first to come to mind for your specific niche.
1. Find A Service Provider –
Your service provider is going to be who helps you schedule emails and has all of the emails logged for your list.
There are a lot of different providers out there. So this may seem a bit overwhelming when trying to see who you like best, utilize free trials here, and see who you vibe with here.
I find that ActiveCampaign is the easiest for me, being very user friendly. (As a matter of fact, sign up using our link here, and you’ll get two weeks free!)
2. Get People On The Email List For Your Private Practice –
How do you do that?
For starters, you should be following the ethical rules, you should never add someone without their permission. It’s extremely rude and can get you in a bit of legal trouble if you aren’t following proper procedures.
With that being said the best way to get people to subscribe to your email list is to create a freebie. A freebie is a piece of content a reader may be wanting, you ask for their email address to put on the list and they get the content.
Try coming up with a freebie that is related to your niche so you are having the people who would love to see your content sign up.
3. Have A Landing Page –
A landing page is where someone lands after they have clicked on your link for your freebie.
You want your landing page to be the sign up for your email list. After they sign up for your email list, then it will take them to the freebie.
You can design your landing page to whatever fits your brand.
4. Welcome Email –
Once they have subscribed to be a part of one of your email lists you should have an email set to them.
Inside of this email should just be a simple, hey welcome to the group. This is an unquestionably great time to set expectations on what kind of content they will be receiving along with how often they should expect to see this email.
You can also use this email as a way to introduce yourself to your audience.
Try to be mindful of the length of this email, if you overwhelm them with too much content in the first one they may not want to keep following you.
Once you get up this welcome email set up, you can forget about it. It will just send automatically once someone signs up.
5. Make Your Freebie Seen –
Share it EVERYWHERE. If you have several platforms make sure it’s on them all. Be sure people can easily see it no matter where they are viewing you from so they can easily sign up for it.
The more places you get this link out there, the more people will see it.
6. Be Consentant With Your Email List In Private Practice –
Make sure you are sending emails on the regular. We always say at least once a week, but you can choose whatever works best for you.
Whatever your schedule, keep it consistent. Make sure you are always sticking to your schedule and you are not making promises to your readers that you are failing to keep.
This may seem like a lot of work for you, and you are watching this video thinking there is NO WAY you are going to be able to keep up with emails every week. This is where we have a secret for you…
Those blog posts you are writing weekly to keep your seo high with new content, you can repurpose that information for your weekly emails.
Just give a quick summary of what your post is about and link the post in the email.
BAM! You now have your weekly emails.
This is such an easy way to use the same content and make sure they’re being seen.
That is literally all you need to do to get your email list running as a well-oiled machine.
Start with this one thing at a time. It’s truly simple to get your welcome email set up. Add a spot at the end of your blogs that they can sign up for new content until you have your freebie figured out.
Once you have this list moving forward you now have another platform to launch any new project you may be jumping into.
Keep in mind that people are more likely to respond to that call to action then when it’s posted anywhere else.
Leave us comments on how much this helped you create your email list.
